How to Find Quality Workers in Construction and Skilled Trades
How to hire faster in construction and skilled trades. Make your company stand out!
Hiring in construction and skilled trades sectors is increasingly difficult, as there is a severe shortage of skilled workers in Canada and the United States, even during a time of record unemployment.
Here are some tips to separate yourself and attract talent to your organization so you can keep doing great work without disruption:
Build a referral network
One area that people might not consider is how important a referral network is in these industries; you want to have a collection of similar companies in your industry (in your area) that you are on good terms so you can reach out to them for leads on candidates.
This means you need to have a good reputation in order for you to be recommended when candidates are in their search.
These sectors are tight knit (but you knew that already), so it helps you to attract good people if you yourself are a good person and treat your employees well. Online reviews of previous employees can help or harm you in your search to find quality workers.
Review benefits policies and pay rates
The reality of the current situation is that the majority of quality skilled trades people and construction workers are already employed. They are in high demand, and the labour market allow them to pick the situation that most benefits them.
What this means as an employer is that you may have to review your benefits, pay rates, time off and work environment. Keep in mind and double down on any other potential reasons a skilled person may want to switch their job and work for you. Make these visible.
One competitive advantage for employers is reputation for quality work. Skilled trades people want to be part of organizations that are proud of what they do. Attracting quality applicant may be as easy as having a portfolio of quality work and reputation that can be found through their networks or online.
Make sure to market your company effectively in order to attract the best talent.
Build an online presence
A key piece of attracting people to your organization is an active online presence. This means social media profiles, a professional looking website and an updated career page. If people are looking for work, you want them to be able to find you!
You can get a quick and easy professional looking website on sites like Squarespace or Wix. They’re relatively inexpensive and easy to use. If you need help expanding your digital presence in construction and skilled trades, feel free to reach out to firstname.lastname@example.org and we’d be happy to help you out!
Online digital marketing techniques like keyword campaigns on google is a good place to start!
Another key area of your online presence is visibility of work you’ve done, and testimonials from customers or subcontractors. You want to have testimonials on your careers page also!
Another option is ConstructHR which specifically in the area that you need, for the category you are hiring for. The post is also visible to everyone looking for those openings across Google, job aggregators and online communities. It costs less than most job hiring sites with the optionality and results of a recruitment agency.
Reach out to email@example.com if you have any questions, or get started today at ConstructHR!